Client:

Bernie’s Supply Co.

Services:

Brand Identity, Print Design

Project Brief:

Bernie’s Supply Co. is inspired by the rugged outdoors and made for spirited individuals. In a world of mass production, Bernie’s is focused on small batch, limited pieces that are fun, relaxed and bound to spark a conversation.

A person wearing a red and black plaid shirt and dark pants walking outdoors in a forested area, with a logo overlay for Bernie’s Supply Co. promoting quality wear in 2022.
Black hoodie hanging on a wall with a graphic of a bearded man wearing a beanie and smoking a pipe, and text that reads 'Bernie's Supply Co.'
Business card featuring an illustration of a bearded man wearing a wool hat and plaid jacket, smoking a pipe, with contact information for Michelle Freese, owner and apparel designer, and the website berniessupplyco.com.
A patterned paper bag with a repeating design of small houses, hammers, and bottles, branded with the text 'BERNIE'S SUPPLY CO.' on a beige background.
Illustration of camping gear and a cabin, including an axe, lantern, hiking boots, a bearded man smoking a pipe, a small log cabin, and a flag with the text 'Bernie's'.
A website on a tablet displaying outdoor-themed products, featuring a mountain landscape with shoes and a map, a coffee cup, a photo of a person wearing a green hat with the text 'SLOW SUNDAYS COFFEE CLUB,' and a promotion for 10% off the next order with a red 'Shop the Sale' button.