Client:

Broads

Services:

Brand Identity, Apparel Design

Project Brief:

Broads is a fitness app that encourages women to take up space, always. Big bold letters with a vibrant color palette. And logos that look like weights, yes please.

Two smartphones on a yellow background; one displays a fitness app with a woman flexing her bicep wearing a red sports bra and pink workout pants, the other shows a logo with a lightning bolt and a stylized 'B'.
Light green mug with blue and purple lettering that reads "BRO AD" and a small lightning bolt, on a purple background.
Purple background with yellow text reading 'BROADS' and slogan 'Fitness with Attitude'. Various round logos with a stylized 'B' and lightning bolt, and the phrase 'Broads Fitness with Attitude' surrounding a barbell icon.
White T-shirt with design of a black battery icon with purple charge lines and a lightning bolt on the front, and large black text saying "TAKE UP SPACE" along with a purple lightning bolt and smaller black text reading "BROADS" on the back.
A woman jumping with a big smile, wearing white sports bra and red shorts, in front of a gray wall. Text on the image reads 'Fitness with Attitude' circle with a lightning bolt, and large purple text 'Bro Ads' with a small lightning bolt. There is placeholder text below in paragraph format.
A close-up of dumbbells and weight plates on a gym floor, with a bold calendar overlay that reads 'Fitness with Attitude' and a lightning bolt symbol.