Client:

She Sends Racing

Services:

Brand Identity, Apparel Design

Project Brief:

She Sends Racing is led by professional mountain biker, Kate Courtney. She is empowering young women to embrace the thrill of mountain biking, fostering a community where they can push boundaries, challenge themselves, and support one another.

Two smartphones resting on a white surface, one displaying a SheShed Racing logo with the text "SheShed" and a tagline "Racing Community Foundation" on a navy background, the other showing a stylized red S on an orange background.
A female mountain biker in race gear navigating a dirt trail through a woods, with spectators watching nearby.
Three smartphone screens displaying outdoor sports and activity images on an orange background. The left screen shows a woman with her arms crossed, with the text 'SHE SENDS RACING' at the bottom. The middle screen displays two people riding bikes with the text 'SHE SENDS' and a slogan. The right screen features a woman mountain biking, with a stylized 'S' logo overlaid.
Two promotional flyers for 'SHE SENDS' with athletic event images and bold typography, one featuring a female cyclist in black and white riding over rocks, and the other showing a smiling woman with a bike helmet, surrounded by a crowd, in color.
A white tag hanging from a string, with the text "She Sells Raching" written vertically in bold black letters alongside colorful graphic lines in blue, orange, and yellow.
Website homepage featuring mountain biking, with a large hero image of a woman mountain biking through a forest tunnel. The page title promotes empowering young women to embrace mountain biking, with sections on inspiring bold female riders and a call to action to shop apparel or join the community. The logo at the bottom reads "SHE SENDS" with the tagline "RACING, COMMUNITY, FOUNDATION."